In terms of human intermediation, facebook and twitter are radically, fundamentally ‘thin’ platforms, where things like the church or the family are deep-rooted and ‘thick’. FB/Twitter-etc are also transient—both relatively recent and already showing signs of obsolescence. The sorts of institutions we’re talking about need to endure if they’re to do any good at all. Doesn’t this very temporariness magnify the volume of the reaction? People have been living with quite profound changes to social and cultural mores for decades, much longer than there has been such a thing as social media. When they take to Twitter they are trying to express deep-seated and profoundly-contextualised beliefs in 140 characters. It’s not surprising that what emerges is often just a barbaric yawp.
I think this is a very powerful point, because it reminds us that when we replace institutions with platforms, especially now that those platforms are uniformly digital, we’re moving from structures that, if not altogether antifragile, are relatively robust to structures that are either palpably fragile or untested.
Thought experiment: What if Twitter actually does as many have suggested and bans Donald Trump? They would be perfectly within their rights to do so — he would have no one to appeal to — so what would he do? The very platform he uses to howl his anger and outrage would be denied him, so where would he go? Facebook? But the architecture of Facebook doesn't lend itself quite as well to his preferred tactics of engagement (for reasons I wish I had time to explore but do not). Trump’s ability to disseminate his messages in unedited form, and more particularly to change the subject when things aren’t going his way, would be dramatically curtailed. He would be dependent on others to share his message, others whose voices don't reach as far as his now does. Could his Presidency survive his being exiled from this platform that he has made his own?