At the Technology Liberation Front, Adam Thierer has been reviewing, in installments, Tim Wu’s new book The Master Switch, and has received interesting pushback from Wu. One point of debate has been about the definition of “monopoly”: Wu wants an expansive one, according to which a company can have plenty of competition, and consumers multiple alternatives, and yet that company can still be said to have a monopoly. (Thierer responds here.)
I think Wu’s definition is problematic and not, ultimately, sustainable, but I see and sympathize with his major point. I can have alternatives to a particular service/product/company, and yet find it almost impossible to escape it because of what I’ve already invested in it. When I read stories like this, or talk to friends who work for small presses, I tell myself that I should never deal with Amazon again — and yet I do, in part because buying stuff from Amazon is so frictionless, but also because I have a significant number of Kindle books now, and all those annotations that I can access on the website. . . . I don't want to lose all that. I can feel my principles slipping away, just as they did when I tried to escape the clutches of Google.
Amazon is not, technically speaking, a monopoly, and neither is Google. But they have monopoly-like power over me — at least for now. And I need to figure out just how problematic that is, and whether I should opt out of their services, and (if so) how to opt out of them, and what to replace them with. . . . Man, modern life is complicated. These are going to be some of the major moral issues of the coming decades: ones revolving around how to deal with services that have a monopolistic role in a given person’s life. Philip K. Dick saw it all coming. . . .