To be fair, it’s difficult not to be susceptible to technological determinism. We measure the very moments of our lives by computer-driven clocks and calendars that we keep in our pockets. I get why people think this way. Still, it’s a pernicious fallacy. To believe that change is driven by technology, when technology is driven by humans, renders force and power invisible.
I like this point, largely because I’ve made it myself — browsing this tag will give you some examples. But to say this is not to say that those humans are simply free agents, self-determining actors. It’s not as though Mark Zuckerberg is holed up here:
Zuck’s model of Facebook controlli — um, healing the world is one you should be enormously skeptical of, for reasons Nick Carr explains quite eloquently here. But even if you think Zuck is as wicked Sauron or Voldemort — which I don't, by the way; I think he's as well-meaning as his core assumptions allow him to be — he isn’t Sauron or Voldemort, not structurally speaking. When the Ring of Power is unmade, Sauron’s “slaves quailed, and his armies halted, and his captains suddenly steerless, bereft of will, wavered and despaired.” When Voledmort is killed, the Death Eaters slink away, fearful and powerless. But if any of the Captains of Technological Industry were to undergo some kind of moral conversion and walk away from their posts ... nothing would change.
We have to keep insisting that algorithms are written by people for specific purposes in order to refute the simplistic and dangerous idea that algorithms are neutral and true and SCIENCE. But those people who write the algorithms, and those people who instruct others to write those algorithms, are implicated in the power-knowledge regime or Domination System or governmentality that I described in my previous post. The really vital long-term task is understanding how those structures work so that they may be both resisted and redeemed.